Scaling AI from Concept to Reality

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Scaling AI from Concept to Reality

December 3, 2024
Time to read: 8 minutes
Haavard Oestensen

Reflections from The Tomorrow Show

Out of all the conversations at The Tomorrow Show, a clear theme emerged: now is the perfect time to start scaling AI use cases. The dialogue around AI is shifting from mere piloting and exploration to the first proofs of scale, which is essential to harness its true value. Here are my three main takeaways from the event:

  1. AI’s industrial arrival  
    Through the various sessions and discussions the consensus at The Tomorrow Show was that AI has truly arrived in the industrial sector. With recent technological advancements , the buzz around AI isn’t just hype; it’s here, and it’s making waves.
  2. Focus on implementation and scaling  
    The focus has moved from asking “why” and “what” about AI to figuring out “how” to implement and scale it. Thanks to the democratisation of tools like ChatGPT, AI is now more accessible than ever. The key question is, “How do we onboard and scale AI to harness its business value?” There’s a noticeable urgency to not miss the AI train, driven by the exponential growth in AI capabilities.
  3. The key to successful AI? Don’t forget the importance of the human element
    There was consensus on the importance of the human element in AI. While there are concerns about AI being used incorrectly, the prevailing view is that with the right human intent, AI can be a powerful augmenting tool. It’s about designing AI to enhance human capabilities and productivity, not replace them.

The Rise of AI

Many attendees agreed that the arrival of AI was significantly enabled by ChatGPT and has set the stage for broader AI engagement, whether it’s with assets, data, or industrial use cases. Interestingly, while generative AI is grabbing headlines, this wave of AI has also revived interest in classical machine learning, showing that AI is an umbrella term encompassing various technologies. The popularity and democratisation of AI have boosted traditional methods, which are crucial for solving many problems in a structured way.

From R&D to Real-World Use Cases

The shift from bespoke R&D solutions to scalable products marks AI’s true arrival. People are eager to understand not just the technical “how,” but also the business context. This shift is significant as it marks the transition from bespoke solutions to scalable products that deliver tangible business value.

Smarter Decisions, Greater Efficiency: The Business Impact of AI

Participants emphasised the need for clear strategies on how to implement and scale AI. Beyond the technical aspects, there’s a demand for understanding AI’s efficiency within specific business contexts. Research shows a strong link between decision-making quality and performance, suggesting that AI can significantly enhance both analysis and execution processes. For example, generative AI can help set up comprehensive quality frameworks, integrating contextual information to produce valuable outputs. This capability highlights AI’s potential to improve decision-making and execution, making human efforts more efficient.


In conclusion, decision-making in industry is critical, and AI can significantly enhance this process. By providing better data processing and analysis, AI helps humans make more informed decisions. This brings us back to the human element. Despite fears of machines replacing humans, there’s a strong consensus that AI should be seen as an enabler, augmenting human capacity and expanding our influence.

About the author

Scaling AI from Concept to Reality

Haavard Oestensen

EVP & Chief Commercial Officer, Kongsberg Digital

As EVP and Chief Commercial Officer at Kongsberg Digital, Haavard Oestensen is responsible for global sales, marketing, partnerships and alliances. This includes definition and execution of the company's global commercial and go-to-market strategy. With more than 18 years of experience in the integrated gas, LNG and upstream industry, Haavard applies his industry, software and management consulting experience at the core of the energy industry to help companies activate a digital operating model and achieve a higher order of performance across their business operations.

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